Digital Content
Digital content refers to any type of media that an organization uses to engage with visitors, customers, or users of their website or applications, distributed by online delivery systems.
With more organizations now depending on their online presence to attract and retain customers, digital content has become a vital resource in digital marketing. The term encompasses every type of publishable media from streaming video, downloadable guides, images, live broadcasts, or a piece of gated information. The primary intention of digital media and content is to generate new leads and source additional information about a potential customer with the aim of converting them in the future. Typically, these types of media or assets are managed using a digital asset manager (DAM).