Industry Verticals

When professionals talk about industries, they are referring to a broad group of companies that operate in the same general space. For example, business-to-business (B2B), business-to-consumer (B2C), energy and healthcare are all well-established industries that represent the breadth of the term. An industry vertical, however, is more specific and describes a group of companies that focus on a shared niche or specialized market spanning multiple industries. Also called vertical markets, industry verticals include everything from 3D printing to eSports.

Fintech companies utilize various technologies to facilitate financial services traditionally offered by banks. Fintech startup SoFi, an online banking platform, operates primarily in the consumer finance industry, while online insurance platform Kin, also a fintech startup, is in the property and casualty insurance industry.